Cases /Trade Fair Support

From 40 Cards to a Six-Factory Visit

The show produced contacts, not decisions. Grading them against three signals cut forty to six, and the six were visited in two days.

5 min read Reading time
October 26, 2026 Updated
Trade Fair Support Filed under
On this page9 sections
  1. Background
  2. The problem
  3. Scope
  4. What we did
  5. What we found
  6. Deliverables
  7. Result
  8. Limitations
  9. Next step

Quick read · Trade Fair Support

Forty business cards is not a result. Six factories worth visiting is.

Typical scenario. Assembled from recurring project patterns, not a single client record. No client name or show is disclosed.

Background

Building materials, buyer expanding a supplier base, existing category knowledge. Deliverable: post-show grading plus factory visits. Timeframe: one week after the show.

The problem

The buyer had collected forty contacts over three days and had no basis for choosing which to visit during the remaining week in China.

Scope

Grade the forty against agreed signals, shortlist six, arrange and accompany two days of visits in one industrial belt. Quotation comparison excluded.

What we did

Three signals were agreed before grading: a quoted price range rather than “contact us”, evidence of in-house production of the key process, and a named person able to decide on MOQ. Each contact was scored against all three from the show records.

Eleven had a price range; seven of those could name the key process as in-house; six of those had a decision-maker present. The six were scheduled by geography, two days, three per day with travel time between clusters.

Visits followed a fixed sequence: process floor first, then quality records, then the commercial conversation. Doing it in that order meant the price discussion happened after the buyer had seen what the price was buying.

What we found

The three signals removed most of the forty without any judgement about quality. They only established whether a visit was worth the travel.

Deliverables

Grading table for forty contacts, six-visit schedule, on-site records for each, and a ranked recommendation.

Result

Six factories visited in two days within one industrial belt; three moved to sample stage.

Basis note: the counts describe this grading exercise and depend on the signals chosen.

Limitations

  • No buyer, factory or show is identified.
  • Signals suited to building materials; a different category needs different ones.

Next step

If a show has left you with a stack of cards, grade them before booking travel. Business travel in China covers the visit route.

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